The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

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The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

2016-07-24 12:16:15 606 ℃

In May 21st, "the first International Forum on Tourism Communication" was held in Beijing and achieved a complete success. The forum "" traveling dissemination of the wisdom of the world's and China's path of "as the theme, according to the tourism image shaping, tourism brand promotion, new media context under the tourism communication are equally issues new trend, from the top tourism communication scholars and practitioners of the United States, Canada, Britain, Japan and other countries, and China's Hainan, Guangxi, Guangdong, Hubei and other tourism sector responsible people gather in the same hall, has carried on the thorough discussion.

The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

"2016 the first tourism communication international forum" by the College of Communication University of China advertising sponsored, Communication University of China, tourism communication research center and century elephant group culture communication (Beijing) Co., Ltd., jointly sponsored, is China's first to "tourism communication" as the theme of Tourism Forum. The forum held, is not only a discussion of the future of China's tourism industry academic conference, but also a landmark international event in the field of tourism communication.

Communication University of China, deputy director of the academic committee, advertising, Dean of the college and Institute of national advertising Ding Junjie, President of the spread of international and domestic tourism marketing strategies and trends of published entitled "new tourism new communication: characteristics and trends, spread to travel without travel does not spread" in the opening report, opened a prelude to the forum.

The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

The future of tourism, not limited to the tourism industry, Ding Junjie said that tourism is not only related to the tourism economy, but also with the entire city in all aspects of the closely related. He pointed out that China's tourism development to today, to be synchronized with the world, China's tourism must be involved in many subjects, can not travel and tourism. Tourism managers want to manage a good tourism, tourism, the actual transport of the authors want to operate a good travel, must be more subjects, multi field, multi perspective to manage tourism, to operate tourism. This is a major premise to do a good job in tourism.

Ding Junjie said that under the new forms of tourism communication, we should be more concerned with tourism communication channels and means of communication, we should recognize travel is a way of communication, tourism itself is spread, the process of tourism is the propagation process.

The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

After the opening speech of President Ding Junjie, the guests at home and abroad have brought wonderful travel communication cases to share, and discussed how to do a good job of tourism marketing, how to shape the tourism brand and other issues.

Why is Xiong Benxiong in a short four years popular worldwide, since the birth of 200 billion of the economic value of the marketing behind how the secret? How can city mascot become a city brand? The Japanese version of the General Corporation, Kumamoto Prefecture Trade Association Shanghai Representative Office chief representative yuan, beauty that she declassified marketing mystery behind the Kumamoto bear.

How do foreigners look at China's tourism brand and tourism communication, how to grasp the international customer demand for tourism? Rumsby Ian, chief strategy officer of the Asia Pacific region, announced that the company is a public relations firm in Huambo, with a professional analysis of the data, tells you the search habits of foreign tourists, and explores the Chinese tourism in the eyes of foreigners.

The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

How to make the tourism brand out of the ordinary, the characteristics of marketing as the market is becoming increasingly fierce competition in the marketing of the road, through the display of the unique tourism image to attract tourists. Tom Buncle in terms of tourism marketing and brand promotion is up to 35 years of experience, he takes over the past 35 years done classic marketing case as the breakthrough point, simple analysis the difference of marketing of tourism marketing.

Ryerson University professor Griffin Tom from "friends and relatives on the impact of tourists travel", in-depth excavation of the relationship between human communication and word of mouth marketing. Oxford University brueschke researcher Robert van der veen Mr. using prediction of the world's top modeling technology and the latest data analysis, the international latest research of tourism communication and marketing field to make explanation, the content involves the innovative forms of tourism destination marketing trend of development, tourism destination marketing, celebrity endorsement effect, tourist satisfaction and the second visit, network marketing, social media, mobile media and so on.

The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

In addition, the top Chinese tourist communication service institutions century elephant group culture communication (Beijing) Co., Ltd., President of Liu Mingyu, Taiwan University of China tourism college professor and Dean, former Taiwan Tourism Bureau of the Ministry of communications director of large scale Mr., Quebec, Canada Tourism Administration of China market battle slightly responsible for roch Paquette and other domestic and international famous tourism experts are delivered an important speech.

The first International Forum on Tourism Communication: the collision and convergence between the international experience and China's path

In addition, as the share of actual combat experience in the travel communication international event, to build a high-end platform of network resources, the forum of the peak of the dialogue session invited from the Department of tourism in Hainan, Guangxi, Guangdong, Hubei and other relevant person in charge, in tourism related issues, they with international experts precision docking, face-to-face communication and discussion.

The forum, the relevant responsible person said, tourism international communication forum, for China is a meaningful and has a new platform for the dissemination of tourism authority, is conducive to the domestic and foreign tourism communication docking, promote China's tourism to a better direction. In addition, by virtue of the authority of the College of advertising, Communication University of China, the forum also to attract and train more tourism professionals to lay the foundation.

As the organizer, Communication University of China, tourism communication research center will through the spread of tourism in international forums and other activities vigorously to build tourism communication, a think-tank, actively build a set of production, learning and research in one of the platform, to open up the tourism and the spread of trade barriers, strengthen domestic and international travel industry exchange contributions to the academic power and promote the promotion and development of China's tourism industry.

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